Sesselja (left) and Vala (right) in their presentation in San Fransisco: Presentation here

After the economic collapse of Iceland (one of the worst in global history), Vala Halldorsdottir and Sesselja Vilhjalmsdottir found themselves at square one. Perhaps that very phrase (“square one”) occurred to them at that point, because their new financial strategy had them inventing a board game.

Instead of resting on their laurels, Vala and Sesselja decided to have a go at another risky business: Film. Fascinated with the nature of entrepreneurship, they set out to record the stories of entrepreneurs from New York, Copenhagen, London, and San Francisco.

After a few years of planning and making and trying to get things done they are launching the new game and documentary etc. Here is a short list of what is going on now:


FB – The Startup Kids

Film Master


Brain steam board game

It is stimulating when our young gang manages to do much better than we can do.


November 15, 2012   Posted in: DESIGN, ICELAND, PONDERINGS