WHAT IS THE BIG IDEA?
Sesselja (left) and Vala (right) in their presentation in San Fransisco: Presentation here
After the economic collapse of Iceland (one of the worst in global history), Vala Halldorsdottir and Sesselja Vilhjalmsdottir found themselves at square one. Perhaps that very phrase (“square one”) occurred to them at that point, because their new financial strategy had them inventing a board game.
Instead of resting on their laurels, Vala and Sesselja decided to have a go at another risky business: Film. Fascinated with the nature of entrepreneurship, they set out to record the stories of entrepreneurs from New York, Copenhagen, London, and San Francisco.
October 2, 2011
Posted in: DESIGN, ICELAND, PONDERINGS
